Catalog & Poster Design for a Confectionery Producer

Vostok LLC - Russia

VOSTOK is 4th largest confectionery manufacturer in Russia. Unlike most of other Russian leading confectionary companies it is formed in the recent years thru consolidation of five confectionary factories and their total modernization. The corporation is building a few brands for their lines of new to the market products and is in the process of creation of a powerful advertising campaign that should make the company and its brands nationally recognized in the shortest time possible.

Based on out-of-date interpretation of national specifics the branding mainstream in the Russian confectionary market is not sufficiently realistic, involving mostly imperial, traditional and post-soviet themes. VOSTOK looked for a young, contemporary and dynamic yet classy logo appealing to mid- to high-income buyers, who tend to modern European lifestyle and values. VOSTOK needs a logo and corporate identity that distinguishes the company among their competitors as a first company targeting a real modern Russian confectionary market.

Project Scope: Corporate logo design, business cards, letterhead, envelope and invitation design, posters, catalog design.

Client Feedback

DeluxeLogo did an incredible job creating our corporate identity and marketing materials. We were very pleased and very impressed with the final product. They understood our business needs without tremendous input from us, and were very easy to work with and highly creative. We were in great hurry preparing the materials to the international tradeshow and DeluxeLogo did an almost impossible thing when created our logo, stationary, 64-page product catalogue, posters and pocket brochures in less than a month. All of their team who we worked with, from the top managers to the art director and designers were really concerned about our goals, and were available virtually round-the-clock that made dealing with them long-distance not a problem. No doubt we will continue working with DeluxeLogo on many of our future projects and we would highly recommend using them to anyone.

Jane Shin, Director of Marketing