Label and 6-Pack Carrier Design for a Non-Alcoholic Beer
Zero Beer (Pilot Brewery) - Coventry, England
ZERO Beer is a new non-alcoholic lager beer by Pilot Brewery, a local producer of beer and drinks in Coventry, England, specializing in brewing premium lagers and ales. ZERO Beer is clean and refreshing premium lager beer, brewed with an original blend of malts, hop varieties and a special lager yeast. After the alcohol removal, the beer keeps the characteristics of a high-quality lager: a genuine taste of malt, a noble bitterness, and a full lager flavour.
The brand is targeting audience of active men below 27 living in West Midlands metro, including Birmingham, Coventry, Walsall, Solihull, Dudley, Wolverhampton, and Sandwell. The packaging design had to combine the young, dynamic concept reflecting the clean refreshing taste of the beer, with the dark tones of a strong ale, to establish the whole look and feel a "true men" drink. To achive this, our designers have created an original die-cut label and a custom 6-pack carrier package, which cool metallic, somewhat military design well appeals to the target audience.
Project Scope: Custom die-cut label design and 6-pack carrier design
English Midlands Cities We Serve
We serve businesses located in all the cities and towns of both English West Midlands and East Midlands, UK, including counties of Derbyshire, Herefordshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire, Rutland, Shropshire, Staffordshire, Warwickshire, the West Midlands and Worcestershire:
Birmingham - Coventry - Leicester - Wolverhampton - Stoke on Trent - Derby - Nottingham - Oldbury-Smethwick - Sutton Coldfield - Peterborough - Gloucester - Walsall - West Bromwich - Oxford - Worcester - Lichfield - Telford -Hereford - Northampton - Watford - Lincoln -Newcastle-under-Lyme - Redditch - Solihull- Stratford-on-Avon - Chesterfield
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